Rural Veneto's UNESCO World Heritage Sites
A gateway to traveling differently
Airbnb is committed to responsible travel around UNESCO's World Heritage Sites
Building on the first UNESCO local agreement signed in Italy in 2024 about the Prosecco Hills of Conegliano and Valdobbiadene, Airbnb is proud to enhance its support for UNESCO across multiple World Heritage Sites in rural Veneto.The extended collaboration also covers the Dolomites, which will host the Olympic Winter Games Milano Cortina 2026, for which Airbnb is Worldwide Partner.We are deepening our commitment to alternative, community-led tourism that protects cultural and natural treasures - and helps travelers see beyond the usual paths.
Airbnb for Rural Veneto's UNESCO World Heritage Sites
Our effort for a more a more dispersed tourism
Telling the Stories of a Region
Through local voices and experiences, Airbnb is shining a light on the widespread cultural and natural beauty of the Veneto region, beyond its renowned cities such as Venice, Verona, and Padua.To support this effort, we have funded the local branch of the UNESCO World Heritage Volunteers (WHV) Initiative, a program run by Better World which aims to engage young people, both at global and local level, in heritage conservation.The 'Narratori della Bellezza' program trains young members of the local communities in thoughtful hospitality, in order to promote responsible travel in the UNESCO World Heritage Sites of their region.
Empower Local Communities
With tens of thousands of visitors expected in the Veneto region during the 2026 Games, there’s never been a better time to start sharing your space.Through Airbnb's Host Academy program and support from our Superhosts, we offer individuals the opportunity to make the most out of our platform and boost tourism-driven economy in their local communities, even in areas where traditional hospitality options are limited.According to Deloitte, hosts during the Games could earn an average of €2,400. With events happening across lesser-known towns and rural areas, Airbnb helps more people benefit from this moment, while giving guests authentic local stays.
Educate Guests to Responsible Tourism
Airbnb supports responsible tourism in every destination where it operates. When it comes to UNESCO World Heritage Sites, traveling thoughtfully is a duty, not only out of respect for the local communities that protect them, but also for the world as a whole.Through our Good Guest Guides and educational outreach campaigns, we support our host community’s efforts to encourage responsible traveler behavior by providing guests with the information they need: from waste management to heritage protection, from avoiding nuisances to promoting sustainable mobility.
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